Led the UX and visual redesign of core discovery and booking flows for a high-traffic Las Vegas ticketing platform. The project focused on improving homepage hierarchy, restructuring the event booking experience, and reducing friction between discovery and purchase.
2026
Role: Senior Designer
Scope: UX Strategy, Information Architecture, Visual Design
Platform: Web
Status: Implemented & Live
UX Strategy
Information Architecture
Interaction Design
Visual Design
Conversion Optimization
TIX4 is a Las Vegas entertainment ticketing platform focused on show discovery and direct booking. The homepage serves as the primary discovery surface, while the event page drives conversion through date and time selection.
While the platform was functionally complete, the browsing and booking experience lacked structural cohesion and modern UX clarity.
This redesign addressed both surfaces as a connected system rather than isolated pages.
The original homepage presented strong promotional content but lacked clear visual hierarchy. Multiple deal sections competed for attention, promotional blocks carried equal visual weight, and discovery felt fragmented rather than guided.
Key issues included:
Competing promotional zones with similar emphasis
High content density and visual noise
Limited narrative flow from discovery to action
Inconsistent card hierarchy and spacing
The result was cognitive overload during initial browsing.
The event page contained all necessary information, but the booking interface was visually secondary to descriptive content. Users had to parse dense information blocks before reaching key actions.
Primary friction points:
Booking controls lacked prominence
Date and time selection felt secondary
Pricing and urgency cues were disconnected
Informational density increased decision fatigue
Scanning required excessive visual effort
The page functioned, but it did not optimize for fast decision making.
I approached this redesign as a connected discovery-to-conversion system:
Clarify discovery (Homepage)
Improve evaluation clarity (Event page)
Elevate booking actions (Date & Time selection)
Reinforce urgency and trust signals
The goal was to reduce cognitive load while accelerating user commitment.
The homepage was restructured to create progressive hierarchy rather than stacked promotional weight.
Improvements included:
Clear section prioritization
Structured promotional grouping
Simplified card system
Increased spacing rhythm
Stronger visual flow from hero to deals to categories
Promotions were integrated into a guided browsing structure instead of interrupting the user journey.
The result is a cleaner, more modern entertainment platform aesthetic aligned with contemporary ticketing experiences.
The booking interface was elevated to become the primary action driver.
Enhancements include:
Prominent calendar-based date selection
Scannable time slot layout
Integrated per-date pricing visibility
Urgency messaging (“Booked X times”)
Clear demand indicators
This restructuring reduced mental parsing and made availability decisions immediate.
Content was reorganized into modular tabs (Dates, About, Reviews, Gallery, Fans Also Viewed), reducing scroll fatigue and improving content chunking.
This created predictable interaction patterns while preserving necessary detail.
Media presentation was refined to support emotional engagement before purchase. Hero imagery and gallery layouts reinforce show identity while maintaining visual consistency across the platform.
The redesign improved clarity across both discovery and booking flows. Key improvements include:
Reduced cognitive load
Clearer hierarchy between content and action
Stronger urgency signaling
Faster scanning and decision clarity
Elevated brand perception
The redesigned experience aligns more closely with modern ticketing UX standards while maintaining business priorities.
This project focused on aligning visual design with user decision psychology. By restructuring hierarchy and elevating booking interactions, the platform now supports a more intuitive transition from exploration to commitment.
Led the UX and visual redesign of core discovery and booking flows for a high-traffic Las Vegas ticketing platform. The project focused on improving homepage hierarchy, restructuring the event booking experience, and reducing friction between discovery and purchase.
2026
Role: Senior Designer
Scope: UX Strategy, Information Architecture, Visual Design
Platform: Web
Status: Implemented & Live
UX Strategy
Information Architecture
Interaction Design
Visual Design
Conversion Optimization
TIX4 is a Las Vegas entertainment ticketing platform focused on show discovery and direct booking. The homepage serves as the primary discovery surface, while the event page drives conversion through date and time selection.
While the platform was functionally complete, the browsing and booking experience lacked structural cohesion and modern UX clarity.
This redesign addressed both surfaces as a connected system rather than isolated pages.
The original homepage presented strong promotional content but lacked clear visual hierarchy. Multiple deal sections competed for attention, promotional blocks carried equal visual weight, and discovery felt fragmented rather than guided.
Key issues included:
Competing promotional zones with similar emphasis
High content density and visual noise
Limited narrative flow from discovery to action
Inconsistent card hierarchy and spacing
The result was cognitive overload during initial browsing.
The event page contained all necessary information, but the booking interface was visually secondary to descriptive content. Users had to parse dense information blocks before reaching key actions.
Primary friction points:
Booking controls lacked prominence
Date and time selection felt secondary
Pricing and urgency cues were disconnected
Informational density increased decision fatigue
Scanning required excessive visual effort
The page functioned, but it did not optimize for fast decision making.
I approached this redesign as a connected discovery-to-conversion system:
Clarify discovery (Homepage)
Improve evaluation clarity (Event page)
Elevate booking actions (Date & Time selection)
Reinforce urgency and trust signals
The goal was to reduce cognitive load while accelerating user commitment.
The homepage was restructured to create progressive hierarchy rather than stacked promotional weight.
Improvements included:
Clear section prioritization
Structured promotional grouping
Simplified card system
Increased spacing rhythm
Stronger visual flow from hero to deals to categories
Promotions were integrated into a guided browsing structure instead of interrupting the user journey.
The result is a cleaner, more modern entertainment platform aesthetic aligned with contemporary ticketing experiences.
The booking interface was elevated to become the primary action driver.
Enhancements include:
Prominent calendar-based date selection
Scannable time slot layout
Integrated per-date pricing visibility
Urgency messaging (“Booked X times”)
Clear demand indicators
This restructuring reduced mental parsing and made availability decisions immediate.
Content was reorganized into modular tabs (Dates, About, Reviews, Gallery, Fans Also Viewed), reducing scroll fatigue and improving content chunking.
This created predictable interaction patterns while preserving necessary detail.
Media presentation was refined to support emotional engagement before purchase. Hero imagery and gallery layouts reinforce show identity while maintaining visual consistency across the platform.
The redesign improved clarity across both discovery and booking flows. Key improvements include:
Reduced cognitive load
Clearer hierarchy between content and action
Stronger urgency signaling
Faster scanning and decision clarity
Elevated brand perception
The redesigned experience aligns more closely with modern ticketing UX standards while maintaining business priorities.
This project focused on aligning visual design with user decision psychology. By restructuring hierarchy and elevating booking interactions, the platform now supports a more intuitive transition from exploration to commitment.
Led the UX and visual redesign of core discovery and booking flows for a high-traffic Las Vegas ticketing platform. The project focused on improving homepage hierarchy, restructuring the event booking experience, and reducing friction between discovery and purchase.
2026
Role: Senior Designer
Scope: UX Strategy, Information Architecture, Visual Design
Platform: Web
Status: Implemented & Live
UX Strategy
Information Architecture
Interaction Design
Visual Design
Conversion Optimization
TIX4 is a Las Vegas entertainment ticketing platform focused on show discovery and direct booking. The homepage serves as the primary discovery surface, while the event page drives conversion through date and time selection.
While the platform was functionally complete, the browsing and booking experience lacked structural cohesion and modern UX clarity.
This redesign addressed both surfaces as a connected system rather than isolated pages.
The original homepage presented strong promotional content but lacked clear visual hierarchy. Multiple deal sections competed for attention, promotional blocks carried equal visual weight, and discovery felt fragmented rather than guided.
Key issues included:
Competing promotional zones with similar emphasis
High content density and visual noise
Limited narrative flow from discovery to action
Inconsistent card hierarchy and spacing
The result was cognitive overload during initial browsing.
The event page contained all necessary information, but the booking interface was visually secondary to descriptive content. Users had to parse dense information blocks before reaching key actions.
Primary friction points:
Booking controls lacked prominence
Date and time selection felt secondary
Pricing and urgency cues were disconnected
Informational density increased decision fatigue
Scanning required excessive visual effort
The page functioned, but it did not optimize for fast decision making.
I approached this redesign as a connected discovery-to-conversion system:
Clarify discovery (Homepage)
Improve evaluation clarity (Event page)
Elevate booking actions (Date & Time selection)
Reinforce urgency and trust signals
The goal was to reduce cognitive load while accelerating user commitment.
The homepage was restructured to create progressive hierarchy rather than stacked promotional weight.
Improvements included:
Clear section prioritization
Structured promotional grouping
Simplified card system
Increased spacing rhythm
Stronger visual flow from hero to deals to categories
Promotions were integrated into a guided browsing structure instead of interrupting the user journey.
The result is a cleaner, more modern entertainment platform aesthetic aligned with contemporary ticketing experiences.
The booking interface was elevated to become the primary action driver.
Enhancements include:
Prominent calendar-based date selection
Scannable time slot layout
Integrated per-date pricing visibility
Urgency messaging (“Booked X times”)
Clear demand indicators
This restructuring reduced mental parsing and made availability decisions immediate.
Content was reorganized into modular tabs (Dates, About, Reviews, Gallery, Fans Also Viewed), reducing scroll fatigue and improving content chunking.
This created predictable interaction patterns while preserving necessary detail.
Media presentation was refined to support emotional engagement before purchase. Hero imagery and gallery layouts reinforce show identity while maintaining visual consistency across the platform.
The redesign improved clarity across both discovery and booking flows. Key improvements include:
Reduced cognitive load
Clearer hierarchy between content and action
Stronger urgency signaling
Faster scanning and decision clarity
Elevated brand perception
The redesigned experience aligns more closely with modern ticketing UX standards while maintaining business priorities.
This project focused on aligning visual design with user decision psychology. By restructuring hierarchy and elevating booking interactions, the platform now supports a more intuitive transition from exploration to commitment.