BLACK.MASS

OVERVIEW

Black.Mass stands as a disruptive alt-luxury streetwear brand — built for the rebels, outsiders, and unapologetic dreamers. Inspired by dark aesthetics, underground culture, and the power of identity, Black Mass blends high-fashion minimalism with raw counter-culture energy. This project showcases the build-out of the core brand identity, visual language, product concept, and launch campaign, crafted to position Black.Mass as a bold voice at the intersection of fashion, culture, and rebellion.

YEAR

2025

ROLE

CREATIVE DIRECTION

SERVICES

Logo Design & Symbol System

Apparel Graphics & Packaging

Campaign Art Direction

Visual Strategy & Brand Voice

About the project

The Black.Mass brand was developed to challenge traditional streetwear and create a bold identity for a movement, not just a clothing line. Designed to empower self-expression and represent those who move differently, the brand leans into moody tones, stark contrast, subtle symbolism, and a modern gothic aesthetic.

Every element: from typography and visual motifs to apparel design and campaign direction — is built to evoke a sense of mystery, power, and resistance. Black.Mass reflects a world where style becomes armor, identity becomes statement, and individuality reigns above conformity.

This branding system lays the foundation for future product drops, collaborations, and expansions into experiential campaigns and digital culture.

Smooth Scroll
This will hide itself!

BLACK.MASS

OVERVIEW

Black.Mass stands as a disruptive alt-luxury streetwear brand — built for the rebels, outsiders, and unapologetic dreamers. Inspired by dark aesthetics, underground culture, and the power of identity, Black Mass blends high-fashion minimalism with raw counter-culture energy. This project showcases the build-out of the core brand identity, visual language, product concept, and launch campaign, crafted to position Black.Mass as a bold voice at the intersection of fashion, culture, and rebellion.

YEAR

2025

ROLE

CREATIVE DIRECTION

SERVICES

Logo Design & Symbol System

Apparel Graphics & Packaging

Campaign Art Direction

Visual Strategy & Brand Voice

About the project

The Black.Mass brand was developed to challenge traditional streetwear and create a bold identity for a movement, not just a clothing line. Designed to empower self-expression and represent those who move differently, the brand leans into moody tones, stark contrast, subtle symbolism, and a modern gothic aesthetic.

Every element: from typography and visual motifs to apparel design and campaign direction — is built to evoke a sense of mystery, power, and resistance. Black.Mass reflects a world where style becomes armor, identity becomes statement, and individuality reigns above conformity.

This branding system lays the foundation for future product drops, collaborations, and expansions into experiential campaigns and digital culture.

Smooth Scroll
This will hide itself!

BLACK.MASS

OVERVIEW

Black.Mass stands as a disruptive alt-luxury streetwear brand — built for the rebels, outsiders, and unapologetic dreamers. Inspired by dark aesthetics, underground culture, and the power of identity, Black Mass blends high-fashion minimalism with raw counter-culture energy. This project showcases the build-out of the core brand identity, visual language, product concept, and launch campaign, crafted to position Black.Mass as a bold voice at the intersection of fashion, culture, and rebellion.

YEAR

2025

ROLE

CREATIVE DIRECTION

SERVICES

Logo Design & Symbol System

Apparel Graphics & Packaging

Campaign Art Direction

Visual Strategy & Brand Voice

About the project

The Black.Mass brand was developed to challenge traditional streetwear and create a bold identity for a movement, not just a clothing line. Designed to empower self-expression and represent those who move differently, the brand leans into moody tones, stark contrast, subtle symbolism, and a modern gothic aesthetic.

Every element: from typography and visual motifs to apparel design and campaign direction — is built to evoke a sense of mystery, power, and resistance. Black.Mass reflects a world where style becomes armor, identity becomes statement, and individuality reigns above conformity.

This branding system lays the foundation for future product drops, collaborations, and expansions into experiential campaigns and digital culture.

Smooth Scroll
This will hide itself!